BLACKPINK Attracts Younger Female Audiences, According To - HELLOKPOP BTS's Growing Fanbase Isn't Just Teens, It's Their Moms - InStyle Youve successfully signed in. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. Spanish tracks and collaborated with local artists. [Price List], 5 Steps For Sending The Perfect Demo Submission. Visuals Visuals Visuals. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. . Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. The Western Hemisphere: K-Pop Consumption and Engagement. Get full access to all features within our Business Solutions. How old are K-pop fans? - Quora Statista. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. For years, Beliebers stood above all other fan armies on social media. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. Halaman Selanjutnya. Most fans really are early teens or in the 20s range. Finally, audiences who are 55 years old and above make up 2% of site traffic. Top Asian Cities for K-Pop Dancer at Heart. It isn't just BTS fans who are this passionate. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. This number was for those searching for a ticket to a BTS concert on the ticketing website. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. 'They use our culture': the Black creatives and fans holding K-pop Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. K-pop acts take up the three top spots on Billboard's Social 50 Chart. You only have access to basic statistics. Considering the fact that young women make up a significant demographic in K-pop . Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. However, EXO was shown to have the highest percentage of males (9.3%). With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. Access to this and all other statistics on 80,000 topics from, Show sources information Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. Currently, you are using a shared account. Korean Studies Center | K-POP ONLINE SURVEY - PRELIMINARY Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. To use individual functions (e.g., mark statistics as favourites, set Chart. Participation is voluntary and all information is confidential. For a better experience, please enable JavaScript in your browser before proceeding. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. The Western Hemisphere: K-Pop Consumption and Engagement. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. These 27 K-Pop Girl Groups Have Massively Different Gender - Koreaboo Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. 28 Feb 2023 06:29:24 You need at least a Starter Account to use this feature. name in many more countries and that they will gradually continue rising even higher," CJ wrote. To use individual functions (e.g., mark statistics as favourites, set With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. As a Premium user you get access to background information and details about the release of this statistic. (2020). Register in seconds and access exclusive features. Kpop - SlideShare How K-Pop Fans Actually Work as a Force for Political Activism in 2020. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Without any further ado, please enjoy this article. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. As for students, it is dominated by age ranging from 15 to 20 years old. Audiences who are 45-54 years old make up 7% of traffic to the site. K-pop fans are now even making fan videos about Anonymous itself. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. A paid subscription is required for full access. The money is mostly obtained from parents or working part-time jobs. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. These trends are unsurprising for several reasons. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. Lalu, benarkah fans Kpop terbesar ada di Indonesia?