Its a lighthearted nightmare in here, weirdos! Is that how it goes when you talk to these folks? They chose a real simple version of it called Really Simple Syndication, RSS feeds. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. We're all in a glass case of emotion. If you can never get enough true crime Congratulations, youve found your people. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. We started a company with Will Ferrell called Big Money Players. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart Our partners at Work x Work. Go make good decisions and follow Decoder on TikTok. Reviews. I think its the single thing I am most proud of at the iHeart Podcast Network. Is there any way to actually innovate? Its not that theyre bad people. Every single question is about org charts. I dont have it candidly on a P&L anywhere. It didnt hurt that this explosion hit podcasting. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. I feel like I already know how it went. The Ron Burgundy Podcast Is Here And It's Glorious And A - Forbes Thats really cool, but its not mutually exclusive. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. iHeartMedia Launches Podcast Brand Safety Tool Powered by Sounder with The Ron Burgundy Podcast - Podcast Addict Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. I will test anything. Its a massive amount of the stuff we take in and that we call the media. Its good content. Up or down on NFTs? Aren't. Real. Just simplicity. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. True Crime-The Ron Burgundy Podcast - music.amazon.com We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 Its called Hot Pod, written by our very own Ariel Shapiro. Film series [ edit] It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. It thrives when it is a widely distributed medium. Eighty million a week is the more interesting stat to me. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Theyre all looking for internships. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. Montgomery Co. police seize 250 fentanyl pills in traffic stop, find This was a year ago, and so now hes like, Whatever, dude. You take the point. Like you said, yes, targeting is getting harder for digital social media platforms. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. You got it. Live it up. The Ron Burgundy Podcast - Google Podcasts I was like, I dont need you to talk more. Five Stars. You mentioned that you had experimented with subscriptions. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Whats your best TikTok meme? Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? The newest mass-reach media just happened, and it is called podcasting. I know that sounds crazy. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. The core fundamental, pretty consistent business model of podcasting is a rev share model. I only say this to you because thats how we do that sale. But no, youre spot on. The way to do that was to create two segments in our company. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. We also co-own a company with Will Ferrell. We dont care. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. You launched a lot of new stuff. Thats driven most of our growth in podcasting over the last two, three, four years at the company. Its all about the org chart. Theres a sigh of relief from the YouTube people somewhere. That definitely helps, so we jumped in. The standard Facebook line is, Okay, youre going to find your customer. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. Ninety-five percent. Thanks. Crypto company Gemini is having some trouble with fraud. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. Its the suspense for the org chart question. Will Ferrell was like, Please, please stop running so many ads, but it worked. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 - Forbes Are you open to video? The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. Are we mature enough as an industry for every medium-sized network or larger to have one? That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. No, for real. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. Everybody in this room has worked damn hard for the last 20 years to get to this point. It was a smart move on their part to buy a company like HowStuffWorks.com. Theres no ulterior motive or different goal. WARNING: This episode was haunted by a ghost. Ive always thought about it. No. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. Yeah, we do too. Its really that simple. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. This is a split, right? Yeah. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. Hollywood is a difficult, complicated industry, its nothing new to say that. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. Be a startup, or is it something that you did? After two or three years of just running the podcast division, I was made the CEO of the digital audio group. iHeartMedia came along and offered us two or three things specifically. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. You just saw it happen. The Ron Burgundy Podcast Is Launching on iHeartRadio! Subscribe to our daily newsletter! Ron Burgundy Is Getting a Podcast - IGN A bonus episode that somehow escaped the vault. Nothings perfect, but its pretty close to perfect. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Everything will get better, faster, and easier if you parallel-path projects. Weve won in that sense in podcasting. It is possible to that extent, but its hard to convert to a new platform. A podcast from The Verge about big ideas and other problems. 2023 Big Money Players and iHeartPodcasts. Yes, its about my competitors, I get it. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. Youre still getting the full ad load. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. We try to organize them into slates that have EPs and producers on top of them. One is really good companion content to a lot of the shows theyre making for Netflix. Walk us through what that actually means. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. The Ron Burgundy Podcast | Podcasts on Audible | Audible.com The BD team is livid. Then, up and coming Tim Heidecker joins him. I mean, aside from the iHeartPodcasts app, obviously. I dont know. I will say one more thing. Introducing: The Ron Burgundy Podcast Season 5 I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. You should subscribe to it. I look at the companies that have the targeting capabilities. Introducing: The Ron Burgundy Podcast Season 5 - imdb.com If its a jump ball, Id love them to use the iHeartRadio app. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. Sometimes they just shuffle it to create change. We give a ton of in-show podcast promotion as well. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. We all get it by now, painfully. Is there any tension there at all? I think marketers in this moment are actually not turning down in advertising as much as youd expect. Season Three of "The Ron Burgundy Podcast" Is Finally Here! Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. These are marketers who are usually really good at this stuff like really good. The 6 Best The Ron Burgundy Podcast Episodes | Podyssey None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? The medium. What that meant for us was that we were not the main course anymore, as it were. Are you feeling the pinch of the ad downturn? Do you convert people to Apple Podcast or to Spotify? You get to market all these shows with your massive terrestrial network and your now massive podcast network. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. The toothbrushes were great. Thats a really cool medium if only it were video. Podcasting is not video. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . There has never been a moment in the company that we were sidelined or deprioritized. Youre the CEO of iHeart Digital, which is a big company with a long history. Yeah. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. I think they know the effect, long-term, that you have when you stop marketing. I love you very much. Two really different examples. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. I do. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. Is radio the upsell on podcasting for you? This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Theyre mine. Movies. Last year when we were all in this room, we could not stop talking about Spotify. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . The only reason we have that number is because of broadcast radio marketing. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. Its happening. I think its real. In Chicago, I sat in front of OMD. I think every CEO has but one tool, and its shuffling the org chart to solve problems. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. The third thing they let us do was have a sales team. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! But I also think it fundamentally tripped up a little as a business model. Podcasting not to your question, but as a side answer has bucked that a lot to date. Hello, my friend. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers The second reason is parallel pathing.